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Shops and services

If you are a shop owner or service provider, equal opportunity can help you reach more customers and increase your sales.

Treating your customers fairly can help protect you from legal action. Eliminating discrimination and harassment is also good for your business. It will help you to:

  • increase customer satisfaction
  • increase productivity
  • increase staff morale and retention
  • increase your reputation
  • reduce complaints
  • reduce your risk of legal liability.

Whatever your shop or service, this section tells you how discrimination can happen when making sales or delivering services.

It explains your legal responsibilities and what you can do if discrimination does happen.

It gives you tools to help prevent discrimination and harassment in your business and improve your customer service.