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Discounts and deals

Offerings discounts or deals can be a good way to make your business stand out and attract more customers. But think carefully about what you offer.

Discounts or deals which are only for some customers could be unlawful discrimination.

Example

A nightclub had a special promotion offering women free drinks. A complaint of sex discrimination could be made because the nightclub offered a service only to women customers and not men.

Some discounts and deals come under exemptions in the Equal Opportunity Act 1984 (SA) which allows discounts to fees, fares or admission tickets based on age or disability.

Example

A garden show set tickets prices at $10 for adults, $5 for seniors and $2 for children under 12. The discounts were lawful age discrimination because of an exemption.

It is best to offer discounts and deals to all customers, but if you are unsure about a particular offer to a certain group, contact us for advice.

Discounts and deals also need to comply with the rules on fair trading and advertising. The Office of Consumer and Business Affairs administers the Fair Trading Act 1987 (SA) and can give you advice.

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